WHO WE ARE

Visual HP is a motorsports-focused creative agency that helps racing teams, sponsors, events, and automotive brands build stronger fan connections through strategic design, merchandise programs, branding, and visual storytelling.

With decades of experience in motorsports, we understand that great design is more than making something look good. Every piece of artwork, apparel, event graphic, social media campaign, or merchandise item should support a larger goal—growing fan engagement, increasing sponsor value, and strengthening brand identity.

WHAT WE DO

Visual HP serves as an outsourced creative department for motorsports organizations.

We provide the creative expertise, industry knowledge, and production experience needed to support teams and brands that may not have the resources or need for a full-time in-house creative staff.

OUR SERVICES INCLUDE:

• Team Branding & Identity
• Merchandise Program Development
• Livery Concepts
• Apparel Design
• Event Graphics
• Illustration
• Sponsor Activation Materials
• Promotional Campaigns
• Poster Design
• Social Media Graphics
• Product Development
• Creative Consulting

OUR APPROACH:

The motorsports industry is unlike any other. Fans develop deep emotional connections with teams, drivers, manufacturers, and events. Successful brands understand how to transform those connections into loyalty, engagement, and revenue.

Visual HP combines creative execution with a practical understanding of fan behavior, sponsorship objectives, and event marketing. We focus on creating work that not only looks exceptional but also serves a business purpose.

Every project begins with a simple question:

"What outcome are we trying to achieve?"

That answer drives every creative decision we make.

Why Clients Choose VISUAL HP:

Our clients benefit from decades of hands-on experience in motorsports branding, merchandise development, and fan engagement.

We understand:

• What motivates fans to buy.
• How sponsors evaluate value.
• How teams operate under tight timelines.
• How to create desirable, collectible and memorable products.
• How to build brands that stand out in a crowded paddock.

Most importantly, we understand motorsports because we are part of the motorsports community.

OUR MISSION:

To help motorsports teams, sponsors, and events grow their brands through strategic creative solutions that inspire fans, deliver value to partners, and create lasting impressions both on and off the track.

Our Retainer Packages

PRIVATEER

The Privateer Package provides professional creative services for drivers, startups, and growing race teams looking to establish a strong visual presence.

STARTS AT $750/Month

Includes:

  • Creative consultation & planning
  • Team branding guidance
  • Sponsor logo organization & cleanup
  • Driver hero cards
  • Race weekend announcement graphics
  • Results and milestone graphics
  • One apparel or merchandise design project per month
  • Print-ready production files
  • Email support

Ideal For:

  • Individual drivers
  • New race teams
  • Club racing
  • SCCA
  • Porsche Sprint Challenge
  • TA2 startups
  • Teams seeking sponsors

PRO

The Pro Package is ideal for professional and semi-professional teams seeking ongoing, consistent branding, apparel, and sponsor support throughout the season.

STARTS AT $2000/Month

Includes:

Everything in Privateer, plus:

  • Monthly creative planning sessions
  • Team media kit updates
  • Sponsor presentation graphics
  • Event promotion graphics
  • Team apparel system development
  • Crew apparel design
  • Driver apparel design
  • Fan merchandise concepts
  • Hat and accessory design
  • Pit signage graphics
  • Trailer graphics
  • Hospitality graphics
  • Vendor and production coordinationg

Ideal For:

  • IMSA teams
  • SRO teams
  • Porsche Cup teams
  • NASCAR regional teams
  • Teams with multiple sponsors

FACTORY WORKS

Your complete Outsourced Creative Department ideal for professional race teams seeking a dedicated creative partner responsible for all aspects of branding, liveries, apparel, sponsor presentation, and visual identity development.

STARTS AT $5000/Month

Includes:

Everything in Pro, plus:

  • Creative direction & brand stewardship
  • Season-long creative planning
  • Primary livery design
  • Alternate/special-event livery concepts
  • Sponsor placement strategy
  • Production-ready wrap files
  • Complete visual identity systems
  • Brand standards guidelines
  • Typography & color systems
  • Driver suit design
  • Team travel apparel collections
  • Merchandise launch planning
  • Sponsorship deck design/usage
  • Partner activation materials
  • Event poster & artwork programs
  • Priority scheduling & expedited support

Ideal For:

  • Professional Top-Tier teams
  • Factory-supported programs
  • Multi-car operations
  • Teams seeking a dedicated creative partner without hiring in-house staff

Not Every Team Needs a Factory Works Program

Our packages are designed as starting points. After learning more about your team, sponsors, goals, and budget, we'll recommend the level of support that delivers the best results without unnecessary expense.

Our goal isn't to sell you the biggest package—it's to provide the right creative support for your program.

To schedule a consultation today, email John@visualhp.com or call 770.843.8223

À La Carte Services

For teams with little or no budgets, we also offer services on a project-by-project basis.

Examples:

  • Team Branding & Identity
  • Livery Design
  • Teamwear Design
  • Driving Suit Design
  • Merchandise Collections
  • Event Graphics/Posters
  • Sponsor Decks
  • Graphic Resource Management
  • Trailer Graphics
  • Hero Artwork & Illustration

Our Approach

This allows smaller teams or mid-season team changes without committing to a monthly package. The packages, however, are a better option long-term.