What Drives Us

Like so many great tales in motorsports, it all started at Sebring.

In 1980, at 12 years old, John Gossett attended the 12 Hours of Sebring for the first time with his father—and was instantly hooked. The following year, he was "volunteered" as a pit marshal when they were short-handed, watching over 3 of the Porsche 911s for the 12 hour race. That quickly led to becoming a nationally licensed pit marshal with the Sports Car Club of America, and later a nationally licensed corner worker as well.

Growing up in South Florida, he worked races throughout the region during the 1980s, including events at Sebring International Raceway and Moroso Motorsports Park, along with the Miami Grand Prix and the Grand Prix of Palm Beach.

He didn’t just work races—he drove as well.

Gossett attended the Skip Barber Racing School at Sebring November 8, 1987 and competed in SCCA autocross in a modified 1981 VW Rabbit, building a hands-on understanding of the sport from behind the wheel.

While attending Arizona State University, he continued that path in the Southwest—working events including the United States Grand Prix, the infamous Eloy Grand Prix SCCA National, and Firebird Raceway, while also racing karts in the Phoenix Kart Racing Association.

At the same time, he was drawing cars—something that started in childhood and never stopped. Influenced by his father, who restored and drove cars including a Porsche 356, a 1957 MGA, MGBs, and a Lotus 18 Formula Junior, cars were always part of his everyday life.

By college, those two worlds came together.

Gossett began designing t-shirts and merchandise for drivers and teams including Al Unser Jr., Jimmy Vasser, John Andretti, Eddie Cheever, and Michael Schumacher, Ford Cosworth, along with many others.

After moving back east from Arizona, he began designing posters and track merchandise for Road Atlanta in the early 1990s, including the final SCCA National Championship Runoffs poster held at the facility.

Settling in Northeast Georgia, his work later expanded through Craton, Inc., where he developed merchandise for IMSA, Michelin Raceway Road Atlanta, Sebring International Raceway, Lime Rock Park, and Mid-Ohio Sports Car Course, along with event posters and merchandise for the Grand Prix of St. Petersburg, Grand Prix of Portland, and Honda Indy Toronto, among others.

Visual HP was launched in 2020, built on decades of hands-on experience in racing and design.

In 2024, the company went all in, partnering with the championship-winning Winward Racing AMG program. What started with fan merchandise expanded into livery design and a broader role in how the team presents itself to fans.

Visual HP isn’t built on theory.

It’s built on a lifetime of doing—at the track, in the paddock, and at the drawing board.

Visual HP. What Gear Are You In?